RETRACTED ARTICLE: Research on the future development prospects of sports products industry under the mode of e-commerce and internet of things

Hai-Li Zhang (), Hai-Jun Zhang () and Xiao-Tao Guo ()
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Hai-Li Zhang: Hunan University of Arts and Science
Hai-Jun Zhang: Hunan First Normal University
Xiao-Tao Guo: Hunan First Normal University

Information Systems and e-Business Management, 2020, vol. 18, issue 4, No 4, 525 pages

Abstract: Abstract The situation of sports products aggregation under e-commerce and internet of things mode reflects the features of sports commodity industry agglomeration and its future development prospects in this field. Taking China’s e-commerce platforms, such as Taobao, Paipai, Suning etc. as research objects, after classified retrieval, statistics and analysis, it is considered that the delivering service places of Chinese sports products e-commerce and the internet of things mainly concentrated in the southeast coastal provinces and Beijing city; The well-known foreign sports brands occupy the middle and high-end market, while the sales of domestic traditional sports brand are poor; The equipment of outdoor exercise, leisure commodity and home fitness sale well, and consumers have a pursuit of improving performance, adding functions and cutting price. The future development prospect of sports products industry is: developing the outdoor sports and leisure industry vigorously to create the national high-end brand in this field; Turning the “extensive” development mode of the traditional sports products industry which pursues speed and quantity into the “intensive” development mode which pursues benefit and quality; Increasing the proportion of investment in research and development (R&D) to improve the market competitiveness of sports products from the aspects of environmental protection, economy, durability, comfort, beauty and multi-function; Enhancing the national self-confidence of sports brands.

Keywords: E-commerce; Internet of things; Sports products industry; Future development prospects; Outdoor sports (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s10257-018-0382-2

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