A readiness assessment framework for the adoption of 5G based smart-living services

Mirjana Stojanović (), Miloš Radenković (), Snežana Popović (), Svetlana Mitrović () and Zorica Bogdanović ()
Additional contact information
Mirjana Stojanović: University of Belgrade Faculty of Organizational Sciences
Miloš Radenković: Union University
Snežana Popović: Union University
Svetlana Mitrović: Educons University
Zorica Bogdanović: University of Belgrade Faculty of Organizational Sciences

Information Systems and e-Business Management, 2023, vol. 21, issue 2, No 5, 389-413

Abstract: Abstract The subject of this article is to analyze the users’ attitude towards new, 5G-enabled smart living services before their commercial launch. The goal is to offer a framework for the analysis and evaluation of influential factors in the early adoption of 5G residential services. Additionally, the paper examines how mobile operators can leverage their existing infrastructure and services to boost the acceptance of both 5G as a technology and the provided smart-living services. To ascertain the potential impact that mobile operators can have on the adoption of such services, loyalty programs were taken into account as a separate factor in the acceptance study. The study was conducted in Serbia in the form of a survey. The analysis of the results yielded some notable conclusions such as trust in technology playing the leading role in influencing the behavior intention, while loyalty programs showed that they can influence attitudes towards individual smart living services. The presented results can be used to shape any future implementation of 5G-based services in Serbia, or any other country whose 5G infrastructure and services for the residential customer segment are yet to be established.

Keywords: 5G; Smart residential community; Technology acceptance; Loyalty program (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10257-023-00625-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infsem:v:21:y:2023:i:2:d:10.1007_s10257-023-00625-3

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/10257

DOI: 10.1007/s10257-023-00625-3

Access Statistics for this article

Information Systems and e-Business Management is currently edited by Jörg Becker and Michael J. Shaw

More articles in Information Systems and e-Business Management from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().