What drives customers to engage with social commerce: a systematic review and factor derivation approach

Abdelsalam Busalim () and Shahla Asadi ()
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Abdelsalam Busalim: Technological University Dublin, School of Enterprise Computing and Digital Transformation
Shahla Asadi: Kent State University, Department of Information Systems and Business Analytics

Information Systems and e-Business Management, 2025, vol. 23, issue 3, No 3, 717-743

Abstract: Abstract Social commerce (s-commerce), as a new form of e-commerce, has transformed customer behavior with the rise of social networking sites (SNSs). This development has created new opportunities for online businesses seeking to establish customer-centric operations and leverage the power of SNSs by implementing effective customer engagement strategies for a competitive advantage. However, limited effort has been devoted to evaluating the current state of research in this area and consolidating the factors that drive individuals to engage in s-commerce. Therefore, this study conducted a Systemic Literature Review (SLR) to explore existing research on s-commerce and customer engagement, employing a factor derivation approach to identify and categorise the most prominent engagement factors. The findings classify these factors into three key dimensions: social, technological, and motivational. By offering a comprehensive theoretical framework, this study contributes to advancing empirical research and deepening our understanding of the mechanisms that stimulate customer engagement within the s-commerce landscape.

Keywords: Social commerce; Customer engagement; Systematic literature review; Engagement factors; Stimulus-organism-response; Factor derivation approach (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10257-025-00700-x

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