Building digital ecosystems from within: a case from life insurance

Vidya Oruganti ()
Additional contact information
Vidya Oruganti: NHH Norwegian School of Economics

Information Systems and e-Business Management, 2025, vol. 23, issue 4, No 6, 1039-1068

Abstract: Abstract This study examines how a traditional insurance firm adopts a top-down digital transformation strategy and consequently creates a digital ecosystem around its existing service. To do this, on the one hand, the firm seeks external partners who can provide add-on complementary services to fill the resource gap and offer bundled services. On the other hand, the underlying process of this digital transformation involves incorporating digital elements within the existing services and leveraging digital technologies to foster collaboration and integration between the firm and the complementors, thereby, making both digital and non-digital elements integral to the process. Yet, progression of digital transformation strategy and creation of ensuing digital ecosystem have thus far, mostly, been studied in silos, lacking a holistic alignment between the two. This study addresses this gap and using an in-depth qualitative longitudinal case study set in life insurance context, follows the progression of a firm’s top-down digital transformation strategy being implemented and the subsequent process of creating a digital rewards-based insurance ecosystem model. Theoretical implications of these findings are discussed.

Keywords: Digital transformation strategy; Ecosystem; Insurance; Health; Case study (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10257-025-00710-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infsem:v:23:y:2025:i:4:d:10.1007_s10257-025-00710-9

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/10257

DOI: 10.1007/s10257-025-00710-9

Access Statistics for this article

Information Systems and e-Business Management is currently edited by Jörg Becker and Michael J. Shaw

More articles in Information Systems and e-Business Management from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().