To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system
Evelien P. M. Croonen (),
Maryse J. Brand () and
Eelko K. R. E. Huizingh ()
Additional contact information
Evelien P. M. Croonen: University of Groningen
Maryse J. Brand: University of Groningen
Eelko K. R. E. Huizingh: University of Groningen
International Entrepreneurship and Management Journal, 2016, vol. 12, issue 2, No 11, 553 pages
Abstract Although franchising scholars largely acknowledge that franchisees may behave like entrepreneurs, little is known about whether and why franchisees differ in their entrepreneurial behaviors. Franchisees are semi-autonomous entrepreneurs running geographically dispersed units within established organizations. We therefore use corporate entrepreneurship (CE) literature to define and measure franchisee entrepreneurial behavior, and we build on an entrepreneurial motivation framework to develop an integrative set of hypotheses that explain differences in franchisee entrepreneurial behavior. We test these hypotheses using survey data on 119 franchisees within a single Dutch franchise system. Our results show that the extent of franchisee entrepreneurial behavior varies considerably, even within a single franchise system. The differences in franchisees’ entrepreneurial behaviors can be explained by differences in franchisees’ intrinsic goals, relational satisfaction and local competition.
Keywords: Franchising; Franchisee entrepreneurial behavior; Corporate entrepreneurship (CE); Entrepreneurial motivation framework (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s11365-014-0352-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:intemj:v:12:y:2016:i:2:d:10.1007_s11365-014-0352-1
Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/11365
Access Statistics for this article
International Entrepreneurship and Management Journal is currently edited by Salvador Roig
More articles in International Entrepreneurship and Management Journal from Springer
Bibliographic data for series maintained by Sonal Shukla ().