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Enhancing individual entrepreneurial orientation measurement using a metacognitive decision making-based framework

Fernando A. F. Ferreira (), Marjan S. Jalali (), Paulo Bento, Carla S. E. Marques () and Joao Ferreira
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Fernando A. F. Ferreira: University Institute of Lisbon
Marjan S. Jalali: University Institute of Lisbon
Carla S. E. Marques: University of Trás-os-Montes e Alto Douro

International Entrepreneurship and Management Journal, 2017, vol. 13, issue 2, No 1, 327-346

Abstract: Abstract Entrepreneurship, and individuals’ predisposition toward entrepreneurial activities in particular, i.e. Individual Entrepreneurial Orientation (IEO), has been gaining increasing relevance in academia and management practice alike. Understanding IEO is a critical element not only for its promotion, but for better and more informed managerial and investor decision making as well. As such, this study proposes a new framework for understanding and measuring IEO based on the integrated use of cognitive mapping and the interactive multiple criteria decision making (TODIM) method. We present the steps for building such a framework, as well as a practical application of these steps. The results are promising: the methodology applied allowed a large number of determinants of IEO and their relationships to be mapped; and, subsequently, ranked and weighted for the creation of an IEO measurement tool. The implications of the resulting framework for theory and practice, its limitations and possibilities for further research are also discussed.

Keywords: Individual entrepreneurial orientation; Measurement; Cognitive mapping; TODIM; Multiple criteria decision analysis (search for similar items in EconPapers)
JEL-codes: C44 L26 M10 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s11365-016-0388-5

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