How women entrepreneurs influence reward-based crowdfunding performance: The mediating role of social and economic value orientation
Ke Zhao (),
Hongwei Wang () and
Xicheng Yin ()
Additional contact information
Ke Zhao: Tongji University
Hongwei Wang: Tongji University
Xicheng Yin: Nanjing University of Science and Technology
International Entrepreneurship and Management Journal, 2023, vol. 19, issue 4, No 9, 1802 pages
Abstract:
Abstract In the emerging funding context, one notable inconsistency of crowdfunding in contrast to traditional venture capital settings is that women have an increased likelihood of obtaining funding. We explain the causal mechanism underlying this opposite finding by drawing on gender role expectations and warm glow theory. In this study, we examine whether the social value orientation mechanism derived from gender role expectations is a source of advantage for women entrepreneurs seeking funding on crowdfunding platforms. Our findings suggest that the judgments of funders are influenced by gender role expectations and warm glow effects. Seeking to invest in businesses run by female entrepreneurs would give much greater utility to the funder interested in social values. The results also indicate the important role of language and text on crowdfunding performance in early venture capital. Practically, using socially oriented language in project narratives are shortcuts for women entrepreneurs to improve their crowdfunding performance.
Keywords: Women entrepreneurs; Entrepreneurship; Social value orientation; Gender role expectation; Crowdfunding (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://link.springer.com/10.1007/s11365-023-00887-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:intemj:v:19:y:2023:i:4:d:10.1007_s11365-023-00887-w
Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/11365
DOI: 10.1007/s11365-023-00887-w
Access Statistics for this article
International Entrepreneurship and Management Journal is currently edited by Salvador Roig
More articles in International Entrepreneurship and Management Journal from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().