Effects of green entrepreneurship and digital transformation on eco-efficient e-commerce

Shuja Iqbal (), Hongyun Tian (), Shamim Akhtar () and Hasnain Javed ()
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Shuja Iqbal: Jiangsu University
Hongyun Tian: Jiangsu University
Shamim Akhtar: Jiangsu University
Hasnain Javed: Jiangsu University

International Entrepreneurship and Management Journal, 2025, vol. 21, issue 1, No 8, 25 pages

Abstract: Abstract E-commerce is transforming business experiences for both sellers and buyers equally at a fast pace. This study investigates the complex relationship between green entrepreneurship, environmental strategy, digital transformation, and environmental knowledge within the Chinese e-commerce industry. The data were collected from 283 small and medium-sized enterprises indulged in online businesses within Jiangsu Province. The data was analyzed using SmartPLS (4.0). Findings show that green entrepreneurship significantly affects eco-efficient E-commerce. While digital transformation and environmental strategy positively and significantly to eco-efficient E-commerce both directly and through the mediation path from green entrepreneurship. Likewise, the findings revealed a positive and significant moderating role of environmental knowledge on the relationship between green entrepreneurship and eco-efficient E-commerce. Considering the pressure from domestic and global legislative bodies to maintain and report environmental sustainability activities by e-businesses, this study offers values theoretical and practical insights. Several theoretical and practical implications are explained in this study to add into the existing literature, assist e-businesses, policymakers, and future studies.

Keywords: Green Entrepreneurship; Digital Transformation; Eco-efficient E-commerce; Environmental knowledge; Environmental strategy (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11365-024-01024-x

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