Examining the impact of big five personality traits and digital competencies on digital entrepreneurial intention: the mediating role of digital self-efficacy

Hung Huy Ta (), Ghazal Layeghi (), Silvia Delladio (), Vu Huu Anh Nguyen () and Andrea Caputo ()
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Hung Huy Ta: Vietnam National University
Ghazal Layeghi: Free University of Bozen-Bolzano
Silvia Delladio: University of Trento
Vu Huu Anh Nguyen: National Cheng Kung University
Andrea Caputo: University of Trento

International Entrepreneurship and Management Journal, 2025, vol. 21, issue 1, No 112, 21 pages

Abstract: Abstract This study investigates how Big Five personality traits and digital competencies influence digital entrepreneurial intention, with a particular focus on the mediating role of digital self-efficacy. We surveyed 380 participants in Taiwan and analyzed the data using partial least squares structural equation modelling (PLS-SEM). The results show that extraversion, conscientiousness, neuroticism, and openness significantly impact both digital self-efficacy and digital entrepreneurial intention, while agreeableness does not. Digital competencies also have a positive effect on both digital self-efficacy and entrepreneurial intention. Furthermore, digital self-efficacy plays a key mediating role in linking personality traits and digital competencies to entrepreneurial intention. These findings offer valuable insights into the individual-level factors that drive digital entrepreneurship in a rapidly evolving and competitive technological landscape. The study also provides practical implications for educators and policymakers seeking to promote digital entrepreneurship by highlighting the importance of strengthening both digital skills and self-confidence in effectively using digital technologies.

Keywords: Big five personality traits; Digital competencies; Digital entrepreneurial intention; Digital self-efficacy (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11365-025-01143-z

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