Microfranchise emergence and its impact on entrepreneurship

Monica C. Diochon (), Alistair Anderson and Yogesh Ghore ()
Additional contact information
Monica C. Diochon: St. Francis Xavier University
Yogesh Ghore: St. Francis Xavier University

International Entrepreneurship and Management Journal, 22 pages

Abstract: Abstract Our investigation uses structuration theory to explore the emergence of a microfranchise whose aim is to raise the income of smallholder farmers in Kenya by enabling an increase in productivity. This longitudinal real time qualitative study tracks the key actions taken in developing the venture, beginning in the conception phase of startup and continuing through to the initial stage of operations. In doing so it focuses on how agency and structure reciprocally influence the resulting social enterprise. The findings indicate that agency is not exclusive to the founders. Rather it was distributed among the micro-franchisor’s stakeholders to significantly shape the nature and scope of the enterprise. While franchising, generally, is not noted to provide autonomy and independence to franchisees, we find the opposite in this emerging market context. Implications are discussed.

Keywords: Microfranchise emergence; Emerging markets; Social entrepreneurship; Autonomy; Necessity entrepreneurship; Longitudinal study (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11365-016-0414-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
Journal Article: Microfranchise emergence and its impact on entrepreneurship (2017)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:intemj:v::y::i::d:10.1007_s11365-016-0414-7

Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/11365

DOI: 10.1007/s11365-016-0414-7

Access Statistics for this article

International Entrepreneurship and Management Journal is currently edited by Salvador Roig

More articles in International Entrepreneurship and Management Journal from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().