International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2025, volume 22, articles 1

Frugal people give more? The moderating role of beneficiary number in eliciting donation intention pp. 1-15

Jappy P. Fanggidae

Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework pp. 17-51

Karan Grover and Garima

Investigating donor attitudes toward e-philanthropy crowdfunding platforms: a preliminary study in Saudi Arabia pp. 53-75

Samar Altarteer and Banan Bamoallem

Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins pp. 77-109

Meike Rombach, David Dean, Frank Vriesekoop, Bin Jiang, Zeyuan Zhou, Wendy Hao and Wim Koning

Reorienting DMO efforts to improve sustainability and reduce the perceived crowding of tourists visiting a destination pp. 111-133

Paula Fierro-Rubio, Silvia Sanz-Blas and Daniela Buzova

Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership pp. 135-165

Sujo Thomas, A. K. S. Suryavanshi, K. Bharath, Ritesh Patel, Viral Bhatt and Sudhir Pandey

Countering activism from CSR beneficiaries: a typology of strategic responses for firms pp. 167-190

Amit Mahimkar and Edward Ramirez

Public sector marketing: a systematic literature review and research agenda pp. 191-215

Aline Regina Santos, Juliane Pierri Ardigo and Anderson Sasaki Vasques Pacheco

2024, volume 21, articles 4

Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions pp. 817-839

Walter Wymer and Omneya Mokhtar Yacout

Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers pp. 841-862

Paulo Duarte, Susana Costa Silva, Isabella Mangei and Joana Carmo Dias

Motivations and inhibitors to blood donation pp. 863-885

Vera Silva Carlos and Ricardo Gouveia Rodrigues

Framing the fourth sector – dystopia or future contours? pp. 887-914

Marisa R. Ferreira, Vítor Braga, María Isabel Sánchez-Hernández and Joana Gomes

“Eat less Meat”: Beneficial for you and for the environment - integrating theory and practice to shape communications encouraging a decrease in meat consumption pp. 915-940

Magdalena Cismaru and Tudor Edu

Correction to: “Eat less Meat”: Beneficial for you and for the environment ‑ integrating theory and practice to shape communications encouraging a decrease in meat consumption pp. 941-941

Magdalena Cismaru and Tudor Edu

The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance pp. 943-962

Ameen Ali Bin Afif, Zuaini Ishak and Norfaiezah Sawandi

Strategies for urban cycling: an analysis through generalized analytic induction pp. 963-997

Cayetano Medina-Molina, Noemí Pérez-Macías and Sierra Rey-Tienda

The influence of taboo level on emotional versus rational user-generated messages pp. 999-1025

Andinet Worku Gebreselassie and Roger Bougie

The role of engagement in retaining volunteers pp. 1027-1055

Jose M. Lorente, Inés Küster and Natalia Vila

Institutional trust as a driver of product boycotts in Europe pp. 1057-1080

Nuno Baptista, Maria Dos-Santos, Fernando Mata and Natacha Jesus-Silva

Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal pp. 1081-1098

Han Wang, Chundong Zheng, Jiehang Song and Yanru Tang

2024, volume 21, articles 3

Pro-environmental behaviours of generation Z: A cross-cultural approach pp. 1-29

Israel-Javier Juma-Michilena, Maria-Eugenia Ruiz-Molina, Irene Gil-Saura and Sergio Belda-Miquel

Do occupations matter in motivations to volunteer? pp. 539-564

Muge Ozman, Cédric Gossart and Nicolas Jullien

Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method pp. 565-594

A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel and Twinkle Trivedi

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements pp. 625-643

Hazal Duman Alptekin, Nihan Tomris Kucun, Merve Kurt and Behcet Yalin Ozkara

Is roundup donation request always preferred: a case for checkout charity pp. 645-658

Neel Das, Lubna Nafees, Unal O. Boya and Anindita Das

Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition pp. 659-689

Shruti Gupta and Meenakshi Handa

Comparing corporate giving and individual giving: evidence from Chinese foundations pp. 691-712

Qun Wang and Daniel Boden

Back to the roots of cause-related marketing – A systematic literature review of cooperation motives pp. 713-734

Sandra Stötzer and Katharina Kaltenbrunner

The role of hashtags for non-profit causes: the #fridaysforfuture movement pp. 735-756

S Herrada-Lores, A Estrella-Ramón, Gálvez-Rodríguez M.m and Iniesta-Bonillo M.a

Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation pp. 757-787

Panagiota Xanthopoulou, Ioannis Antoniadis and Vaggelis Saprikis

Exploring the brand gratitude paradigm at BOP in the context of emerging markets pp. 789-816

Subhajit Bhattacharya and Arunava Dalal

2024, volume 21, articles 2

Perceived altruism in cause-related marketing pp. 255-278

Julia Maringoni Lopes, Cristela Maia Bairrada and Arnaldo Fernandes de Matos Coelho

How brand familiarity influences advertising effectiveness of non-profit organizations pp. 279-293

Jesús García-Madariaga, Pamela Simón Sandoval and Ingrit Moya Burgos

Fatalism and donation intention: who is more in control of their own life? pp. 295-311

Muhammed Bilgehan Aytaç

The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective pp. 313-339

Mohit Jamwal, Munish Saini and Saikat Banerjee

Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach pp. 341-369

Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodriguez-Sanchez and Franco Sancho-Esper

Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT) pp. 371-393

Debadutta Kumar Panda and Mahesh Ramalingam

In-kind donations – peculiarities and challenges of product philanthropy pp. 395-414

Sandra Stötzer and Katharina Kaltenbrunner

Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust pp. 415-441

Jhanghiz Syahrivar, Siska Purnama Manurung, Genoveva Genoveva, Sonny Sonny, Dani Lukman Hakim and Yuling Wei

Marketing sustainable tourism and its policies through community engagement- An Indian context pp. 443-478

Arbuda Sharma and Charru Hasti

Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach pp. 479-509

Prasant Kumar Pandey, Naval Bajpai and Abhijeet V. Tiwari

Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland pp. 511-538

Sonja Harken, Vanessa Mertins and Michael Urselmann

2024, volume 21, articles 1

Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic pp. 1-25

Passent Ibrahim Tantawi

No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising pp. 27-49

Chundong Zheng, Huan Niu and Han Wang

Verification of GPDS planning framework for social marketing: a Delphi method pp. 51-81

M. Bilal Akbar and Elizabeth Barnes

Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt pp. 83-106

Soumya Singh and Sapna Singh

Developing a framework for communications encouraging personal budgeting – a social marketing approach pp. 107-129

Magdalena Cismaru and Onur Akdaş

Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions pp. 131-154

Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande and M. Mercedes Galán-Ladero

Determinants of online social entrepreneurs’ brand loyalty: a value creation model pp. 155-176

Rasha Abdel Aziz ElNaggar and Rasha Hammad

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana pp. 177-196

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu and Adelaide Naa Amerley Kastner

Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana pp. 197-197

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu and Adelaide Naa Amerley Kastner

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness pp. 199-228

Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi and Sudhir Pandey

Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness pp. 229-254

Vijaya, Ajit Yadav and Himendu Prakash Mathur