The Effect of Priming Student Identity on IQ-Test Score: Evidence from a Randomized Control Trial

Patrizia Ordine (), Giuseppe Rose and Andrea Mosca
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Patrizia Ordine: University of Calabria
Andrea Mosca: University of Calabria

Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, 2024, vol. 10, issue 2, No 9, 733-759

Abstract: Abstract This work evaluates whether by rendering more salient to students their own student identity it is possible to increase their effort and performance in an IQ-test. The idea is based on the assumption that individuals’ behavior is often influenced by cues that work subconsciously and prime them to behave in certain ways. By implementing a randomized control trial on students of two universities in two European countries—namely the University of Essex (UK) and the University of Calabria (Italy)—we report that students primed with pictures and videos targeted to render their student identity more salient obtain higher IQ-test scores than students exposed to neutral pictures/videos.

Keywords: Identity priming; Student identity; IQ-test score; Randomized control trials (search for similar items in EconPapers)
JEL-codes: C90 D91 I29 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s40797-023-00231-9

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