Better Late than Never: Promoting Cultural Consumption Among the Elderly

Alessio Emanuele Biondo (), Flavia Coda Moscarola () and Roberto Zanola ()
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Alessio Emanuele Biondo: University of Catania
Flavia Coda Moscarola: University of Eastern Piedmont
Roberto Zanola: University of Eastern Piedmont

Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, 2025, vol. 11, issue 1, No 11, 313-340

Abstract: Abstract Cultural activities are greatly beneficial to older individuals but, unfortunately, many still face significant barriers that limit their ability to enjoy the arts. To tackle this issue, we have analysed data from an Italian audience development and engagement program for seniors, which was implemented at local level. By using an agent-based model, we discuss the potential effectiveness of audience development policies before implementation. Our research shows that social policies aimed at promoting cohesion and creating personal relationships can significantly increase the success of such initiatives. Moreover, our findings underline the importance of implementing targeted policies and engaging key individuals to ensure that older people can access and enjoy cultural activities.

Keywords: Elderly; Museum pass; Engagement policies; Agent-based model (search for similar items in EconPapers)
JEL-codes: C69 Z1 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s40797-024-00270-w

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