Football clubs and regional image

Fußballvereine und regionales Image

Christina Fischer () and Rüdiger Hamm ()
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Christina Fischer: Niederrhein University of Applied Sciences
Rüdiger Hamm: Niederrhein University of Applied Sciences

Review of Regional Research: Jahrbuch für Regionalwissenschaft, 2019, vol. 39, issue 1, No 1, 23 pages

Abstract: Abstract Several studies describe and estimate the regional economic effects of sports clubs, most of which concentrate on estimating the monetary effects. In contrast to these studies, this present paper focuses on the intangible regional effects of sports clubs. More precisely, the aim is to analyse whether image effects extending from a professional sports club to a city can be identified, and whether personal characteristics moderate the relationship between club and city image. The city of Moenchengladbach and the well-known German Football Bundesliga club Borussia Moenchengladbach are used as an example. The data for the analysis of these effects was gathered through surveys conducted in the autumn of 2013. The results of descriptive statistics and regression analysis suggest that there is indeed a positive image transfer from the club to the city. In the competition of cities for target groups such as companies, residents, workers and tourists, a positive image can be a decisive factor. As the decisions of these groups codetermine regional economic development, a football club can evidently facilitate regional economic development beyond regional multiplier effects.

Keywords: Sport; Football; Regional Development; Location Factor; City Image; Image Transfer (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/s10037-018-00129-5

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