Perceived service quality’s effect on patient loyalty through patient attitude within the context of traditional Chinese medicine

Hongbo Li (), Li Wang (), Xuan Xia () and Hongbo Liu ()
Additional contact information
Hongbo Li: Tongji University
Li Wang: Tongji University
Xuan Xia: Tongji University
Hongbo Liu: Shanghai General Hospital, Shanghai Jiaotong University School of Medicine

Journal of Combinatorial Optimization, No 0, 12 pages

Abstract: Abstract Drawing on a sample of 245 patients from a tertiary general hospital in China, we examine the effect of perceived service quality of traditional Chinese medicine (TCM) on patient loyalty. At the same time, both the mediating effect of patient attitude and the moderating effect of familiarity are tested. We find that perceived service quality of TCM has a positive effect on patient loyalty and this relationship is mediated by patient attitude. We also find that moderating effect of patient familiarity with TCM is not supported by the study. Finally, implications for management theory and practice are discussed.

Keywords: Traditional Chinese medicine; Perceived service quality; Patient attitude; Patient familiarity; Patient loyalty (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10878-019-00520-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jcomop:v::y::i::d:10.1007_s10878-019-00520-z

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/10878

DOI: 10.1007/s10878-019-00520-z

Access Statistics for this article

Journal of Combinatorial Optimization is currently edited by Thai, My T.

More articles in Journal of Combinatorial Optimization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().