CEOs’ online personality and their company’s business strategy: openness to experience predicts diversifying merger and acquisition decisions

Bin Ke, Lin Qiu (), Tianshu Qu, Evelyn Gay, Sarah Hian May Chan and Jose Yong
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Bin Ke: National University of Singapore
Lin Qiu: Chinese University of Hong Kong
Tianshu Qu: Seattle Pacific University
Evelyn Gay: Singapore University of Social Sciences
Sarah Hian May Chan: Singapore University of Technology and Design
Jose Yong: James Cook University

Journal of Computational Social Science, 2025, vol. 8, issue 2, No 28, 19 pages

Abstract: Abstract As a personality trait, openness to experience plays a central role in driving behaviors associated with exploration and innovation. Despite decades of extensive research, the expression of openness to experience in business strategy remains understudied. The current study addresses this gap by revealing that the openness in experience perceived from American and Chinese CEOs’ social media predicted their firm’s initiation of diversifying M&As, even after controlling for an extensive set of potential confounds. By replicating our findings across two culturally distinct samples, we highlight the role of openness in corporate strategic decision-making, and the usefulness of social media as a source for personality assessment.

Keywords: Personality; CEO; Decision making; Corporate strategy; Social media; Corporate executives (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s42001-025-00385-9

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