An interdisciplinary approach for successful municipal energy transition communication

Herbert Palm (), Hannah Pfeffer (), Natallia Raith () and Nicole Brandstetter ()
Additional contact information
Herbert Palm: University of Applied Sciences
Hannah Pfeffer: University of Applied Sciences
Natallia Raith: University of Applied Sciences
Nicole Brandstetter: University of Applied Sciences

Journal of Environmental Studies and Sciences, 2025, vol. 15, issue 3, No 6, 530-549

Abstract: Abstract The energy transition toward a sustainable, decentralized energy supply requires the active participation of local municipalities. Its success depends on acceptance and participation across all sections of the population. A role-specific communication strategy is therefore essential to meet the different communication and information habits, value systems, and needs. In this study, a corresponding transactional communication approach is proposed and evaluated, in which communication is understood as a dynamic and interactive process that is oriented toward preference-specific roles. The methodological approach transfers both Jakobson’s communication model from linguistics and Freeman’s matrix from stakeholder management to the context of municipal energy transition communication. In line with our newly proposed agile reference process, a contextualization-based instead of a predominantly functionally oriented energy transition communication strategy can thus be formulated. Applying Jakobson’s model, roles are described primarily in terms of their communicative aspects rather than their functional meaning. The new interdisciplinary approach is demonstrated using the example of a municipality. Results are used to demonstrate a role-specific communication strategy as the base of the subsequent derivation of role-specific actions and instruments.

Keywords: Interdisciplinary approach; Communication; Roles; Energy transition (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s13412-024-00960-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jenvss:v:15:y:2025:i:3:d:10.1007_s13412-024-00960-y

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/13412

DOI: 10.1007/s13412-024-00960-y

Access Statistics for this article

Journal of Environmental Studies and Sciences is currently edited by Walter A. Rosenbaum

More articles in Journal of Environmental Studies and Sciences from Springer, Association of Environmental Studies and Sciences
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().