Measuring strength of altruistic motives

Nathan W. Chan (), Stephen Knowles (), Ronald Peeters and Leonard Wolk ()
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Nathan W. Chan: University of Massachusetts Amherst
Stephen Knowles: University of Otago
Leonard Wolk: Vrije Universiteit Amsterdam

Journal of the Economic Science Association, 2024, vol. 10, issue 2, No 25, 595-602

Abstract: Abstract We introduce a novel way to elicit individuals’ strength of altruistic motivation in the context of charitable donations, ranging from pure warm glow to pure altruism. Using the giving-type elicitation task of Gangadharan et al. (2018) and assuming that individuals maximise a Cobb–Douglas impure altruism utility function, as is used in Ottoni-Wilhelm et al. (2017), we can uniquely identify the strength of altruistic motivation for impure altruists, which is typically found to be the largest category of donors. We compare the introduced measure to an alternative survey-based elicitation from Carpenter (2021).

Keywords: Charitable giving; Generosity; Motivation; Warm glow; Altruism (search for similar items in EconPapers)
JEL-codes: C9 D9 H4 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s40881-024-00170-w

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