Online field experiments: a selective survey of methods

Yan Chen and Joseph Konstan
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Joseph Konstan: University of Minnesota

Journal of the Economic Science Association, 2015, vol. 1, issue 1, No 4, 29-42

Abstract: Abstract The Internet presents today’s researchers with unprecedented opportunities to conduct field experiments. Using examples from Economics and Computer Science, we present an analysis of the design choices, with particular attention to the underlying technologies, in conducting online field experiments and report on lessons learned.

Keywords: Online field experiment; A/B testing; Internet (search for similar items in EconPapers)
JEL-codes: C93 H41 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s40881-015-0005-3

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