The effects of strategic alignment and institutional isomorphism for entrepreneurs in the agribusiness sector, Ghana

Alexander Preko (), Theophilus Gyepi-Garbrah, Edward Markwei Martey, Andrews Adugudaa Akolaa, Timothy K. Zilevu and Genevieve Sedalo
Additional contact information
Alexander Preko: University of Professional Studies
Theophilus Gyepi-Garbrah: Accra Business School
Edward Markwei Martey: Koforidua Technical University
Andrews Adugudaa Akolaa: University of Professional Studies
Timothy K. Zilevu: University of Professional Studies
Genevieve Sedalo: University of Professional Studies

Journal of Global Entrepreneurship Research, 2024, vol. 14, issue 1, 1-15

Abstract: Abstract The research was conducted through institutional theory to understand how entrepreneurs’ green strategy alignment and institutional isomorphism promote the environmental performance of entrepreneurial firms in the agribusiness sector using a self-reporting questionnaire for 126 agribusiness entrepreneurs. The findings showed that green strategy alignment significantly influences green creative behaviour; green creative behaviour significantly influences institutional isomorphism, and green creative behaviour influences environmental performance. Meanwhile, institutional isomorphism fully mediates the relationship between green strategy alignment and environmental performance. The paper offers the first insight into how agribusiness entrepreneurs ought to monitor employee behaviour and encourage the adoption of innovative green protocols and cultural practices, given that green creative behaviour derives environmental performance. The study extends the functional utility of institutional isomorphism, relative to green strategy and culturally centred entrepreneur behaviour for the environmental performance of the agribusiness sector, with insights from the Schumpeter model.

Keywords: Green strategy alignment; Green creative behaviour; Institutional isomorphism; Environmental performance; Agribusiness; Entrepreneurs; Ghana (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s40497-024-00411-6 Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jglont:v:14:y:2024:i:1:d:10.1007_s40497-024-00411-6

Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/40497

DOI: 10.1007/s40497-024-00411-6

Access Statistics for this article

Journal of Global Entrepreneurship Research is currently edited by Nezameddin Faghih

More articles in Journal of Global Entrepreneurship Research from Springer, UNESCO Chair in Entrepreneurship
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().