Cultivating entrepreneurial aspirations: a comprehensive examination of university support, family support, and digital entrepreneurial knowledge on students’ digital entrepreneurial intention

Md Rabiul Awal, Md.Shakhawat Hossain (), Md. Alamgir Hossain, Sangeetha P., Sujan Karki and Aditi Mutha
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Md Rabiul Awal: Bangladesh Army University of Science and Technology
Md.Shakhawat Hossain: University of Barishal
Md. Alamgir Hossain: Hajee Mohammad Danesh Science and Technology University
Sangeetha P.: LEAD College of Management
Sujan Karki: Mangalayatan University
Aditi Mutha: Jai Narain Vyas University

Journal of Global Entrepreneurship Research, 2025, vol. 15, issue 1, 1-15

Abstract: Abstract This paper aims to explore the impact of perceived university support (PUS), perceived family support (PFS), and digital entrepreneurial knowledge (DEK) on digital entrepreneurial attitude (DEA), as well as PFS, DEK, DEA, subjective norms (SN), and perceived behavioral control (PBC) on students’ digital entrepreneurial intention (DEI) in South Asia. This study applies structural equation modeling (SEM) techniques based on the stimulus-organization-response (SOR) and theory of planned behavior (TPB) theoretical paradigms to confirm a comprehensive research framework. This study employed a robust research design with the overarching goal of scrutinizing DEI among university students in Bangladesh, India, and Nepal. A total of 305 respondents’ data were analyzed to test the hypotheses with the structural equation model. The findings indicate that PFS, PUS, DEA, and PBC are positively associated with DEI, while SN shows no significant relationship. DEK is positively associated with DEA but negatively associated with DEI. Additionally, both PFS and PUS are positively related to DEA. In addition, the results show that DEA significantly mediates the positive effects of PFS, PUS, DEK, SN, and PBC on DEI. This study fills the country gap, domain gap, and theoretical gap with the help of a comprehensive research framework in the digital innovation domain by accelerating university students’ intentions to start new start-ups based on innovative ideas and digital platforms.

Keywords: Entrepreneurship; Digital platforms; Behavioral intention; Quality education; South Asia (search for similar items in EconPapers)
JEL-codes: A22 C30 C83 I23 L26 M13 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s40497-024-00417-0

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