The mediating action of innovation on the performance of MSMEs in rural communities of Sonora, Mexico

Claudia Ramos Godinez (), Jesus Gerardo Cruz Alvarez () and Oscar Ernesto Hernandez Ponce ()
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Claudia Ramos Godinez: Technological Institute of Sonora
Jesus Gerardo Cruz Alvarez: Autonomous University of Nuevo Leon
Oscar Ernesto Hernandez Ponce: Technological Institute of Sonora

Journal of Global Entrepreneurship Research, 2025, vol. 15, issue 1, 1-15

Abstract: Abstract This study aims to analyze the factors of entrepreneurial orientation, knowledge management, and social capital as elements that influence organizational performance through innovation. Micro, small, and medium-sized commercial and service companies located in rural areas were used as the unit of analysis, employing a quantitative approach supported by the SmartPLS4 system. The results indicate that both entrepreneurial orientation and knowledge management through innovation serve as effective strategies for enhancing organizational performance. In contrast, social capital through innovation does not provide differentiating elements that contribute to performance in a significant way.

Keywords: Organizational performance; MSMEs; Innovation; Rural communities; S: M10; O18; O30 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s40497-025-00454-3

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