Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’

Prateek Goorha and Jason Potts

Journal of Global Entrepreneurship Research, 2016, vol. 6, issue 1, 1-9

Abstract: Abstract Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of ‘awareness’ that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization - in the form of thought bubbles - for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons.

Keywords: Innovation; Sequentiality; Multidimensionality; Ideas; Thought bubbles; Knowledge commons (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1186/s40497-016-0058-7

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