Impact of external factors on determining E-commerce benefits among SMEs in Malaysia
Mira Kartiwi (),
Husnayati Hussin (),
Mohd Adam Suhaimi (),
Mohamed Razi Mohamed Jalaldeen () and
Mohammad Ruhul Amin ()
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Mira Kartiwi: International Islamic University Malaysia
Husnayati Hussin: International Islamic University Malaysia
Mohd Adam Suhaimi: International Islamic University Malaysia
Mohamed Razi Mohamed Jalaldeen: International Islamic University Malaysia
Mohammad Ruhul Amin: International Islamic University Malaysia
Journal of Global Entrepreneurship Research, 2018, vol. 8, issue 1, 1-12
Abstract:
Abstract This paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less likely to experience the reduction of operational cost. The results also show that SMEs would be able to achieve most of the expected benefits of E-Commerce adoption, if it is aimed as a tool to improve the competitiveness of the business.
Keywords: E-Commerce; SMEs; External factors; Adoption; Benefit (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1186/s40497-018-0105-7
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