Entrepreneurial innovation strategies; an option for small hotels’ growth in Ghana

Hu Xuhua (), Adelaide Spio-Kwofie (), Thomas Bilaliib Udimal () and Michael Addai ()
Additional contact information
Hu Xuhua: Jiangsu University
Adelaide Spio-Kwofie: Jiangsu University
Thomas Bilaliib Udimal: Jiangsu University
Michael Addai: Accra Technical University

Journal of Global Entrepreneurship Research, 2018, vol. 8, issue 1, 1-18

Abstract: Abstract Homes away from home show the behavioral patterns of people who are always on the move from one place to another. Many small size hotels in Ghana keep springing up quickly in a bid to provide home for people away from home. Yet, innovative ideas that enhance patronage and sustainability is on a decline, leading to eventual foldup. This study seeks to advance the entrepreneurial innovations of small hotels in order to sustain growth in Ghana. Successful stories about SMEs exist but are rare. A population size of 2915 entrepreneurs operating small medium hotels across the country were zoned into three, and schematic random sampling method was used in selecting the hotels. A scale of 100% hospitality industry attitudinal variables such as Service Innovations, Process Innovations, Management Innovations and Marketing Innovations were used. Responses from small hotel managers/owners indicate that there is a strong correlation between innovative activities and patronage. We therefore, recommend small hospitalities’ managers to develop their innovative abilities as a reliable path to the survival and growth of their businesses in a highly perishable and competitive business environment.

Keywords: Entrepreneurial; Innovations; Small hotels (SH) (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1186/s40497-018-0116-4 Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jglont:v:8:y:2018:i:1:d:10.1186_s40497-018-0116-4

Ordering information: This journal article can be ordered from
http://www.springer. ... urship/journal/40497

DOI: 10.1186/s40497-018-0116-4

Access Statistics for this article

Journal of Global Entrepreneurship Research is currently edited by Nezameddin Faghih

More articles in Journal of Global Entrepreneurship Research from Springer, UNESCO Chair in Entrepreneurship
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().