Innovativeness, risk-taking, and proactiveness in startups: a case study and conceptual development

Gabriel Linton ()
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Gabriel Linton: Örebro University School of Business

Journal of Global Entrepreneurship Research, 2019, vol. 9, issue 1, 1-21

Abstract: Abstract Entrepreneurial orientation (EO) research has investigated EO from a unidimensional perspective. By taking the more novel approach of the multidimensional view and focusing on the sub-dimensions, a fine-grained view is achieved. Previous research has often mixed process and outcomes in the conceptualizations of the sub-dimensions of EO. This study argues for making a distinction between process and outcome, which can realize a more nuanced understanding of EO. A qualitative approach is used to achieve a richer understanding of EO. The findings highlight that EO and its sub-dimensions of innovativeness, risk-taking, and proactiveness can be meaningfully divided between the attributes of process and outcome. The sub-dimensions and the attributes of process and outcome are also argued to vary independently of each other.

Keywords: Entrepreneurial orientation; Innovativeness; Risk-taking; Proactiveness; Startups (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (6)

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DOI: 10.1186/s40497-019-0147-5

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