Agricultural entrepreneurship in Lower Brahmaputra Valley, Assam

Krishnakhi Choudhury () and Kanagaraj Easwaran ()
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Krishnakhi Choudhury: Mizoram University
Kanagaraj Easwaran: Mizoram University

Journal of Global Entrepreneurship Research, 2019, vol. 9, issue 1, 1-13

Abstract: Abstract The present paper explores the role played by farmer entrepreneurs in making farming a profitable livelihood avenue in Lower Brahmaputra Valley in Assam. Agricultural entrepreneurship is often construed as a means for empowering the rural unemployed youth. In this context of Assam, the present paper attempts to understand the reasons for agriculture remaining unprofitable and the strategies used by the emerging agricultural entrepreneurs in promoting it as a profitable like a business venture. It is based on key informant interviews with 30 agricultural entrepreneurs in the Lower Brahmaputra Valley, Assam. A multi-stage sampling procedure was adopted to select districts, block, villages, and agripreneurs. The qualitative data was coded with the help of ATLAS ti software and analyzed with the help of SPSS. Results have shown that farmers in the Lower Brahmaputra Valley have more potential in the farming sector but self-motivation is highly required. Most of them were less educated and from the family background of farming. To promote the agripreneurship concept in Assam government, officials have to be free from corruption and partiality based on their political links. Middle man, low awareness, less knowledge about the crops, market facilities and most importantly demand and supply comes as a constraint in developing entrepreneurship in the agricultural sector. Results have also indicated that in lower Brahmaputra Valley, Assam farmers are facing lots of problems including human-wildlife conflict, irrigation, and improved variety of seeds. A common platform and unity amongst farmers regarding the prices of the product are very much important without which farmers fail to get the benefits. Societal recognition is more important in pursuing an occupation like agricultural entrepreneurship.

Keywords: Agricultural entrepreneurship; Business development strategy; Rural development (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1186/s40497-019-0179-x

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