Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example

Alexandra Ganglmair-Wooliscroft () and Rob Lawson

Journal of Happiness Studies, 2012, vol. 13, issue 1, 149-166

Keywords: Subjective wellbeing; International wellbeing index; Spill-over effect; Consumer sentiment towards marketing (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s10902-011-9255-9

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