To be a Fan is to be Happier: Using the Eudaimonic Spectator Questionnaire to Measure Eudaimonic Motivations in Spanish Fans

Javier Lozano Delmar (), Milagrosa Sánchez-Martín () and José Antonio Muñiz Velázquez ()
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Javier Lozano Delmar: Universidad Loyola Andalucía
Milagrosa Sánchez-Martín: Universidad Loyola Andalucía
José Antonio Muñiz Velázquez: Universidad Loyola Andalucía

Journal of Happiness Studies, 2018, vol. 19, issue 1, No 14, 257-276

Abstract: Abstract Many studies have linked audiovisual entertainment to hedonia. Recently, also to eudaimonic happiness. The Eudaimonic Spectator Questionnaire is proposed as a new tool to explore eudaimonic motivations that are linked to the consumption of audiovisual entertainment. The new questionnaire groups these eudaimonic motivations into two factors: the cultivation of cognitive–intellectual growth and social–emotional growth. Once the consistency and reliability of the questionnaire was tested, we observed statistically significant differences between fans and non-fan spectators; these differences were observed in both factors. The results indicated that being a fan is associated with the cultivation of human virtues and character strengths.

Keywords: Fandom studies; Narrative; Media reception; Active audiences; TV studies; Validation; Happiness; Hedonia; Eudaimonia (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/s10902-016-9819-9

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