A Competitive Intelligence Practices Typology in an Airline Company in Turkey

Murat Sahin () and Christophe Bisson ()
Additional contact information
Murat Sahin: Kadir Has University
Christophe Bisson: Pôle Universitaire Léonard de Vinci (PULV)

Journal of the Knowledge Economy, 2021, vol. 12, issue 2, No 22, 899-922

Abstract: Abstract Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline companies to integrate competitive intelligence (CI) into their strategy building process. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company (in Turkey), based on the model developed by (Wright et al. Journal of Strategic Marketing, 20(1), 19–33, 2012), and it is one of the very first to investigate Competitive intelligence in this sector. Furthermore, we made a two-step cluster analysis to uncover hidden clusters that change the way of thinking within the company. Our findings show where the company would need to make improvements on the 6 strands of the model which are attitude, gathering, use, location, technological support, and IT support. Yet, that could lead towards stronger business performance. It might also inspire other companies of the airline sector and beyond.

Keywords: Competitive intelligence; Airline sector; Behavior; Typology; Turkey (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s13132-020-00647-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:jknowl:v:12:y:2021:i:2:d:10.1007_s13132-020-00647-z

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/13132

DOI: 10.1007/s13132-020-00647-z

Access Statistics for this article

Journal of the Knowledge Economy is currently edited by Elias G. Carayannis

More articles in Journal of the Knowledge Economy from Springer, Portland International Center for Management of Engineering and Technology (PICMET)
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().