Value Co-creation in Sharing Economy: Indian Experience

Surabhi Koul (), Sahil Singh Jasrotia () and Hari Govind Mishra ()
Additional contact information
Surabhi Koul: NMIMS, Navi Mumbai Campus
Sahil Singh Jasrotia: Jaipuria Institute of Management
Hari Govind Mishra: Shri Mata Vaishno Devi University

Journal of the Knowledge Economy, 2022, vol. 13, issue 1, No 19, 387-405

Abstract: Abstract The advanced peer–peer business models, supported by new digital platforms, engage customers to collaboratively make use of resources. Sharing economy is one of the outcomes of the technology and customer-driven business model. It is not only adding value to the firm but to all the multiple stakeholders indulged in the business operations. Understanding this multifaceted value-driven approach, the current study delves deeper in understanding the concept of shared economy in Indian context. Theoretically, it adds the literature on the sharing economy by concentrating how value co-creation (VCC) is generated in case of shared economy. Additionally, the study suggests and tests a conceptual framework for VCC for the sharing economy, which offers an empirical support in concerned topics. Lastly, the study has managerial implications for the budding entrepreneurs in the sharing economy to building and value co-creation in service industry.

Keywords: Sharing economy; Value co-creation; Customer value; Mixed method data analysis (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s13132-021-00741-w

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