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RETRACTED ARTICLE: The Role of the Internet of Things Content in Branding: A Framework Designed from the Technology Perspective

Wassan Abdullah Alkhowaiter ()
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Wassan Abdullah Alkhowaiter: College of Business and Economics, Qassim University

Journal of the Knowledge Economy, 2024, vol. 15, issue 2, No 194, 9898-9898

Date: 2024
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DOI: 10.1007/s13132-023-01383-w

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