Romanization: an Innovatively Popular Approach for Transliterating Chinese Culturally Loaded Terms into English

Zhengbing Liu ()
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Zhengbing Liu: Wenzhou University of Technology

Journal of the Knowledge Economy, 2024, vol. 15, issue 3, No 92, 12535-12553

Abstract: Abstract In today’s globalized world, the transliteration of Chinese culturally loaded terms (CCLTs) into English through Romanization has emerged as a significant area of study. This paper delves into the evolving dynamics of language representation, cultural exchange, and cross-cultural communication within the context of China’s expanding cultural and economic influence. It explores the reception, perception, and acceptance of Romanized CCLT in English-speaking societies and examines how these terms reshape communication. The study addresses a notable gap in understanding the implications of Romanization on cultural identity and language representation. By focusing on specific instances like “bu zheteng” and “jiaozi,” this research provides valuable insights into their reception and impact in English-speaking contexts. The theoretical implications of Romanization highlight the adaptability of languages and their capacity to evolve through cultural exchanges. It underscores the dynamic nature of language and the importance of sound and structure in conveying meaning. From a managerial perspective, businesses and organizations engaging with Chinese markets can leverage Romanization for brand recognition and clarity in communication. This research contributes to the evolving discourse on language dynamics, cross-cultural communication, and cultural identity, offering valuable insights into the field of linguistics and cultural studies. As Romanization continues to play a pivotal role in representing CCLT in the contemporary world, its study becomes increasingly relevant in our interconnected society.

Keywords: Chinese culturally loaded terms (CCLTs); Cross-cultural communication; Cultural exchange; Global dynamics; Linguistics; Cultural studies; Business strategy; Branding (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s13132-023-01599-w

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