Applying the UTAUT Model to Understand M-payment Adoption. A Case Study of Western Part of Fiji

Sailesh Saras Chand () and Bimal Aklesh Kumar ()
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Sailesh Saras Chand: Fiji National University
Bimal Aklesh Kumar: Fiji National University

Journal of the Knowledge Economy, 2024, vol. 15, issue 4, No 4, 15523-15549

Abstract: Abstract This study examines the use of m-payment system in Fiji using the UTAUT model. It measures the user’s intention to adopt the m-payment system using variables such as performance expectancy, effort expectancy, social influence, and facilitating conditions. A quantitative approach was used to address the research hypothesis. Data was collected in the western part of Fiji from 301 respondents and analyzed using the partial least squares–structured equation modeling (PLS-SEM) technique. The findings suggested that all variables affect the user’s intention to adopt the m-payment system; however, performance expectancy and facilitating conditions have a stronger influence. This research study is useful for the stakeholders in deciding to establish a proper m-payment system.

Keywords: Mobile phones; M-payment; Adoption; Use behavior; UTAUT; Performance expectancy; Effort expectancy; Social influence; Facilitating conditions; Behavioral intention (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s13132-023-01722-x

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