The Impact of Individual Innovativeness and Social Influence on Consumer Intention to Adopt Autonomous Delivery Vehicles

Chunhua Ju (), Shuo Wang () and Zhirong Hu
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Chunhua Ju: Zhejiang Gongshang University
Shuo Wang: Zhejiang Gongshang University
Zhirong Hu: Zhejiang Gongshang University

Journal of the Knowledge Economy, 2025, vol. 16, issue 3, No 73, 13035-13060

Abstract: Abstract As an innovative last-mile logistics delivery solution that can provide consumers with efficient and contactless delivery services, autonomous delivery vehicles (ADVs) have huge economic and environmental advantages. However, until recently, there has been relatively little research on consumer acceptance of ADVs for parcel delivery in China. Using the stimulus-organism-response (SOR) model as a research framework, this study explores the internal mechanisms by which internal and external stimuli (individual innovativeness and social influence) influence organism (perceived relative advantages, trust in technology, and delivery risk) and thus consumer response (intention to adopt ADVs). Data were collected through an online questionnaire survey platform from China and analyzed using structural equation models. The results show that consumers’ individual innovativeness and social influence significantly affect perceived relative advantage, technology trust and perceived risk. In addition, perceived relative advantage, trust in technology, and delivery risk affect consumers’ intention to adopt ADVs.

Keywords: Autonomous delivery vehicles; SOR model; Adoption intention; Individual innovativeness; Social influence (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s13132-024-02407-9

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