Journal of the Academy of Marketing Science

2016 - 2026

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 54, issue 4, 2026

A policy change at JAMS: The role of reproducibility in science pp. 971-976

Marko Sarstedt, Charles H. Noble and Stephanie M. Noble

Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework pp. 977-988

Andreas B. Eisingerich, Deborah J. MacInnis, Barbara Duffek and Winze Tam

Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing pp. 989-1005

Michael Haenlein, P. K. Kannan, Eitan Muller and Risqo Wahid

Product salience in influencer endorsement posts pp. 1006-1028

Jan Klostermann, Martin Meissner, Andres Musalem and Reinhold Decker

Let me deinfluence you! The impacts of deinfluencing content pp. 1029-1050

Valeria Penttinen, Robert Ciuchita and Susanne Pedersen

Beyond youth: The optimal age for influencer credibility and marketing success pp. 1051-1079

Clara Galle, Vanessa Lau and Florian Dost

How should content creators narrate their content? The impact of emotionality flips on audience engagement pp. 1080-1100

Hesam Ghasemi, Vivek Astvansh and Amir Sepehri

Emotional valence transitions in livestreaming: Elevate engagement but sabotage sales pp. 1101-1121

Sichen Meng, Frank Mathmann and Di Wang

From gaming to politics: The impact of political chatter by social media influencers on consumer engagement with non-political content pp. 1122-1143

Mahdi Niknejad Moghadam

Birds of a feather: How influencer-brand fit drives product sales in livestream commerce pp. 1144-1165

Shaoling Katee Zhang, Yao Shi, Huigang Liang and Yajiong Lucky Xue

Visual strategies in influencer marketing campaigns: The role of consistency pp. 1166-1189

Ali Boluki, Edlira Shehu and Tammo H. A. Bijmolt

To swear or not to swear: Exploring the role of profanity in influencer marketing pp. 1190-1207

Mahdi Niknejad Moghadam and Vijay Mahajan

Volume 54, issue 3, 2026

From influence to infamy: Responses to company-influencer transgressions pp. 641-662

Anastasia Nanni, Aulona Ulqinaku and Verdiana Giannetti

Price incentives and channel cooperation pp. 663-683

Danny T. Wang, Flora F. Gu and Meng Wang

Signaling sequel success: How franchise characteristics shape the influence of brand consistency on movie sequel performance pp. 684-704

Brandon Zachary Holle, Ahmet Halil Kirca, Jamal Shamsie and Daniel Chaffin

When politics changes the game: The impact of national-populist election victories on advertising and price promotion effectiveness for foreign and domestic brands pp. 705-728

Chadwick J. Miller, Albert Valenti, Daniel C. Brannon and Iñigo Gallo

Up and cross-selling to uncivil customers: The dual moderating roles of managerial directives and selling approaches pp. 729-752

Volkan Yeniaras, Meric Cemali and Nesenur Altinigne

Using latent profile analysis to advance job demands–resources theory: An empirical demonstration in the sales context pp. 753-777

Lisa Beeler, Ryan Mullins and Johannes Habel

Inside the call: How customer service agent warmth and competence shape customer reactions pp. 778-798

Michael C. Peasley, Carlos Bauer, Bryan Hochstein, Daniel G. Bachrach and Ashutosh Patil

The surcharge donation paradox and the restorative power of choice pp. 799-814

Catherine Yeung, Xiuping Li, Mandy Mantian Hu and Leonard Lee

Thumbnail power: Visual cues and video popularity on UGV platforms pp. 815-837

Jiaming Fang, Qiqi Zheng, Miyan Liao, Lintong Han and Lu Liu

Shift climate: How perceptions of fellow frontline employees drive behaviors and customer loyalty pp. 838-861

Amy Greiner Fehl, Valerie Good, Todd Arnold, Lisa Slevitch and Mohammad Pasham

Do unit failures strengthen survivors? Insights from multiunit franchisees pp. 862-885

Pushpinder Gill and Stephen K. Kim

Rethinking social media strategy: Crafting digital sensory appeals to maximize customer engagement pp. 886-906

Na Young Lee, Andrew Edelblum, Kevin Park and Alex Ricardo Zablah

No time to enjoy the extra! Aging and consumers’ responses to volume-based sales promotions pp. 907-924

Jiexian Chloe Huang, Fei Katie Xu, Linying Sophie Fan and Yuwei Jiang

When does past sales performance predict turnover in contemporary inside and outside sales forces? pp. 925-947

Youngtak M. Kim, Andrew T. Crecelius, Andrea L. Dixon and Son K. Lam

Converting preference to actual commitment: The role of option presentation order pp. 948-967

Elina Yewon Hur, Kaitlin Woolley and Yanping Tu

Correction: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice pp. 968-968

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan and Alexander Bleier

Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy pp. 969-969

Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan and Gaurav R. Sinha

Correction: Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters pp. 970-970

Lexie Lan Huang, Rocky Peng Chen and Kimmy Wa Chan

Volume 54, issue 2, 2026

Strategies in the silver economy: A framework and a research agenda pp. 349-358

P. K. Kannan, Lingling Zhang, Dongsheng Zhou and Dhruv Grewal

Standards for scale development in marketing: Elevating the role of theory pp. 359-380

John Hulland, Kevin L. Sample and Mark B. Houston

Direct and spillover promotional effects on drug prescriptions: Comparing differential physician- vs. patient-focused promotional effects pp. 381-401

Zhili Tian, Sangkil Moon and Yong Cai

Customer success: An interorganizational performance concept in business markets pp. 402-425

Anna Gehring, Wolfgang Ulaga, Andreas Eggert and Bryan Hochstein

To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms pp. 426-444

Ziqi Zhang, Xuejiao Lin, Qiang Kris Zhou and Guoqing Guo

Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival pp. 445-468

Haisu Zhang

Effects of switching from channel-specific pricing to uniform pricing in omnichannel retail: Evidence from a quasi-experiment pp. 469-489

Mengzhou Zhuang, Eric Er Fang and Peijian Song

When and how simplified nutrition labels improve fast-food choices pp. 490-512

Pierre Chandon and Andde Indaburu

The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors pp. 513-538

Carlos Bauer, Mansur Khamitov, Mathew S. Isaac and Julio Sevilla

How universities can use social media for student acquisition pp. 539-556

Hai-Anh Tran, Heiner Evanschitzky, Stephan Ludwig, Bach Nguyen, Dhruv Grewal, Andrew M. Farrell and Anna-Lena Ackfeldt

The effects of unconditional gifts on customer-firm relationships pp. 557-578

Paul W. Fombelle, Clay M. Voorhees, Amie Gustafsson, Lars Witell and Anders Gustafsson

Keeping it real in human eyes: Receptivity to human vs. AI in luxury authentication and the role of perceived perspective similarity pp. 579-595

Xuejing Ma, Fei Jin and Xianchi Dai

The dynamic effects of visual complexity and scene cuts on viewer attention pp. 596-617

Sammy Wals, Dhruv Grewal, Ines Wilms, Tim Hilken, Alexia Briassouli and Martin Wetzels

The size of the same-week promotion bump—Drivers and their implications pp. 618-638

Anthony Koschmann, Scott A. Neslin, Shuba Srinivasan and Paul Wolfson

Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance pp. 639-639

Jiajun Wu, Jun Ye and Junhong Chu

Correction: Introducing the ARTS framework: A tool for constructive re-inquiry pp. 640-640

Kelly Goldsmith, Jillian Hmurovic and Cait Lamberton

Volume 54, issue 1, 2026

Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice pp. 1-27

V. Kumar, Philip Kotler and Ajay Kumar

A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation pp. 28-48

Mojtaba Moji Barari, Martin Eisend and Shailendra Pratap Jain

Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing pp. 49-69

Katrin E. Schein, Philipp A. Rauschnabel, Sandra Praxmarer-Carus and Barry J. Babin

Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance pp. 70-90

Jiajun Wu, Jun Ye and Junhong Chu

Expectancy-disconfirmation and consumer satisfaction: A meta-analysis pp. 91-112

Tom Schiebler, Nick Lee and Felix C. Brodbeck

Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth pp. 113-134

César Zamudio, Suyun Mah and Vanitha Swaminathan

Using consumption emotional features to predict web-show viewership pp. 135-163

Zheyin Jane Gu, Han Yue, Weining Bao and Hongfu Liu

The role of empathy in providers’ online customer complaints management pp. 164-184

Hai-Anh Tran, Heiner Evanschitzky, Yany Grégoire, Bach Nguyen, Anders Gustafsson and Stephan Ludwig

Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities pp. 185-206

Saeed Janani, Michael A. Wiles and Gaia Rubera

How can businesses enhance customer resistance to brand switching? pp. 207-227

Yeyi Liu, Barbara Duffek and Andreas B. Eisingerich

The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns pp. 228-253

Sylvie Borau and Robert Mai

Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming pp. 254-280

Lu Liu, Jiaming Fang and Zhenyu Ji

Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies pp. 281-302

Hung M. Dao, Aristeidis Theotokis and J. Joško Brakus

Value congruence in evaluations of product aesthetics: Political conservatives’ preference for kinderschema cute products pp. 303-321

Carolyn Wells Keller and Chethana Achar

Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey pp. 322-347

Brianna JeeWon Paulich, Anita Pansari and V. Kumar