Journal of the Academy of Marketing Science

2016 - 2025

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 53, issue 4, 2025

Enhancing customer engagement: Exploration and introduction to the special section pp. 955-967

V. Kumar, Robert P. Leone and Leigh McAlister

(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms pp. 968-988

Elham Yazdani, Anindita Chakravarty and Jeff Inman

Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement pp. 989-1010

Todd Pezzuti

Correction: Highlighting discrepancies in brand messaging increases social media engagement pp. 1011-1011

Todd Pezzuti

The bad-influencer effect: Indulgence undermines social connection pp. 1012-1033

Jessica Gamlin and Maferima Touré-Tillery

Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content pp. 1034-1054

Rachel E. Hochstein, Colleen M. Harmeling and Taylor Perko

Turning the wheels of engagement: Evidence from entertainment live streaming pp. 1055-1080

Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim and Alain Yee Loong Chong

Artificial intelligence marketing usage and firm performance pp. 1081-1134

Jifeng Mu and Jonathan Z. Zhang

Quest for insights: Leveraging data from the video game ecosystem in marketing pp. 1135-1156

Roman Welden, Michael Haenlein, Kelly Hewett, Keith Marion Smith and John Hulland

The impact of analyst stock recommendations on firms’ relative exploration orientation pp. 1157-1183

Xinchun Wang and Anna Shaojie Cui

Relationship ambidexterity in buyer–supplier relations pp. 1184-1207

Flora F. Gu, Danny T. Wang, Jeff Jianfeng Wang and Aric Rindfleisch

Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities pp. 1208-1229

Nicole Gorman and Pierre-Yann Dolbec

Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety pp. 1230-1259

Victor D. Mejía

Volume 53, issue 3, 2025

Generative artificial intelligence: Marketing’s death knell or ringing in a new era? pp. 673-676

Gaia Rubera, Weifeng Li and John Hulland

Empowering GenAI stakeholders pp. 677-683

Erik Hermann and Stefano Puntoni

Generative AI in innovation and marketing processes: A roadmap of research opportunities pp. 684-701

Paola Cillo and Gaia Rubera

How generative AI Is shaping the future of marketing pp. 702-722

Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport and Abhijit Guha

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence pp. 723-759

Kiwoong Yoo, Michael Haenlein and Kelly Hewett

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research pp. 760-780

Ronny Behrens, Ann-Kristin Kupfer and Thorsten Hennig-Thurau

Recycle right: How to decrease recycling contamination with informational point-of-disposal signage pp. 781-803

Aylin Cakanlar, Megan Hunter and Gergana Y. Nenkov

The paradox of product scarcity: Catalyzing the speed of innovation diffusion pp. 804-824

Surya Pathak and P. V. Sundar Balakrishnan

Expressions of customer rumination in online posts and firm responses pp. 825-853

Hai-Anh Tran, Yuliya Strizhakova, Bach Nguyen and Samuel G. B. Johnson

Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation pp. 854-875

Alexander Tevi, John Parker, Scott Koslow and Lawrence Ang

Unpacking when and how customer involvement as co-developer affects supplier new product performance pp. 876-906

Ghasem Zaefarian, Constantine S. Katsikeas, Zhaleh Najafi-Tavani and Matthew J. Robson

The effect of second screening on repeat viewing: Insights from large-scale mobile diary data pp. 907-930

Sarah Gelper, Mitchell J. Lovett and Renana Peres

Shifting perspectives: How communicating user innovations’ self-focus enhances adoption pp. 931-948

Helen Si Wang and Chi Kin (Bennett) Yim

The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice pp. 949-954

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan and Alexander Bleier

Volume 53, issue 2, 2025

“We could be heroes”: Reflections on reimagining marketing strategies for a better world pp. 301-309

Kirk Plangger, Matteo Montecchi, Ko Ruyter, Debbie I. Keeling, Maura L. Scott and Darren W. Dahl

Activating the sustainable consumer:The role of customer involvement in corporate sustainability pp. 310-340

Manuel Reppmann, Stephan Harms, Laura Marie Edinger-Schons and Johann Nils Foege

Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance pp. 341-366

Amalesh Sharma, Sourav Bikash Borah, Tanjum Haque and Anirban Adhikary

Purpose orientation: An emerging theory transforming business for a better world pp. 367-393

Christopher P. Blocker, Joseph P. Cannon and Jonathan Z. Zhang

The impact of corporate social irresponsibility on prosocial consumer behavior pp. 394-418

Sumin Kim, Hongwei He and Anders Gustafsson

Platform cooperatives in the sharing economy: How market challengers bring change from the margins pp. 419-438

Aleksandrina Atanasova, Giana M. Eckhardt and Mikko Laamanen

How an ethos of repair shapes material sustainability in services pp. 439-462

D. Matthew Godfrey and Linda L. Price

Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services pp. 463-489

Ilana Shanks, Maura L. Scott, Martin Mende, Jenny Doorn and Dhruv Grewal

(Un)intended spillovers of green government policies: The case of plastic regulations pp. 490-512

Jenny Doorn, Hans Risselada, Stephanie M. Rizio and Mengfei Ye

When marketplaces fail: How market challenged consumers navigate the marketplace pp. 513-532

Samantha N. N. Cross and Akon E. Ekpo

Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions pp. 533-562

Aline Isabelle Lanzrath, Christian Homburg and Robin-Christopher M. Ruhnau

They’re not my people: When inclusive marketing backfires pp. 563-587

Louise May Hassan, Miriam McGowan and Edward Shiu

Diversity representation in advertising pp. 588-616

Colin Campbell, Sean Sands, Brent McFerran and Alexis Mavrommatis

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value pp. 617-642

Conor M. Henderson, Marc Mazodier and Jamel Khenfer

One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing pp. 643-672

Yerong Zhang, Iina Ikonen, Jiska Eelen and Francesca Sotgiu

Volume 53, issue 1, 2025

Greetings from the new JAMS editorial team pp. 1-3

Charles H. Noble, Stephanie M. Noble, Costas Katsikeas, Stephan Ludwig and Raji Srinivasan

Influencer marketing unlocked: Understanding the value chains driving the creator economy pp. 4-28

Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang and Lingling Zhang

Customer insights for innovation: A framework and research agenda for marketing pp. 29-51

Stefan Stremersch, Elke Cabooter, Ivan A. Guitart and Nuno Camacho

Influencer marketing effectiveness: A meta-analytic review pp. 52-78

Meizhi Pan, Markus Blut, Arezou Ghiassaleh and Zach W. Y. Lee

Network centrality and firm performance: A meta-analysis pp. 79-104

Mehdi Nezami, Natalie Chisam and Robert W. Palmatier

The unheard voice of marketing research: Breaking through to news and social media pp. 105-128

Samuel Stäbler and Michael Haenlein

Unintended consequences of in-store technology for frontline employees: An empirics-first approach pp. 129-149

Anastasia Nanni and Andrea Ordanini

The idea marketplace: Diversity, social capital, and innovation pp. 150-171

Andreas H. Heusler, Natasha Z. Foutz, Martin Spann and Lucas Stich

The attenuation effects of time and “sensemaking” surveys on customer revenge pp. 172-196

Yany Grégoire, Mansur Khamitov, François A. Carrillat and Mina Rohani

Effects of sampling healthy versus unhealthy foods on subsequent food purchases pp. 197-212

Dipayan Biswas, Annika Abell, Mikyoung Lim, J. Jeffrey Inman and Johanna Held

Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India pp. 213-231

Aindrila Chatterjee, Amit J. Chauradia and Kiran Pedada

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry pp. 232-254

Alexa B. Burmester, Michel Clement, Jan U. Becker and Cord Otten

Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks pp. 255-278

Hui Feng, Kimberly A. Whitler and Michael A. Wiles

Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach pp. 279-299

Benjamin D. Liengaard, Jan-Michael Becker, Mikkel Bennedsen, Phillip Heiler, Luke Taylor and Christian M. Ringle