Sustainable entrepreneurship through customer satisfaction and reuse intention of online food delivery applications: insights from China

Gao Jingzu (), Long Siyu (), Wu Mengling (), Qing Yang (), Abdullah Al Mamun () and Naeem Hayat ()
Additional contact information
Gao Jingzu: UKM, Graduate School of Business, Universiti Kebangsaan Malaysia
Long Siyu: UKM, Graduate School of Business, Universiti Kebangsaan Malaysia
Wu Mengling: UKM, Graduate School of Business, Universiti Kebangsaan Malaysia
Qing Yang: UKM, Graduate School of Business, Universiti Kebangsaan Malaysia
Abdullah Al Mamun: UKM, Graduate School of Business, Universiti Kebangsaan Malaysia
Naeem Hayat: Universiti Malaysia Kelantan

Journal of Innovation and Entrepreneurship, 2024, vol. 13, issue 1, 1-22

Abstract: Abstract Advancements in the online food delivery market in China have resulted from the rapid development and popularity of mobile communications and smartphones, which are currently applied by mobile and online application developers to restaurants and food delivery services for high sales revenue and fulfilment of Chinese consumers at home. The current work aims to thoroughly examine the four information quality dimensions (i.e. intrinsic quality, contextual quality, representational quality and accessibility quality), perceived ease of use, perceived usefulness, and perceived convenience and their subsequent implications on user satisfaction and reuse intention of online food delivery applications. By analysing the roles of these factors, we underscore how innovative technology and entrepreneurial strategies can drive customer engagement and satisfaction in the rapidly evolving online food delivery market. The theoretical model proposed in this study was tested through partial least square structural equation modelling (PLS-SEM). Resultantly, intrinsic quality, contextual quality, representational quality, accessibility quality, perceived usefulness, and perceived ease of use showed a positive and statistically significant effect on user satisfaction, whereas contextual, representational, and accessibility quality, perceived usefulness, perceived convenience, and customer satisfaction positively and significantly affected users’ intention to reuse the online food delivery applications. The key determinant of reuse intention was customers’ personal satisfaction. In order to improve the continuous usage intention of online food delivery applications, application developers and the food industry should therefore focus on providing accurate and up-to-date information, which is expected to boost user satisfaction and reuse intentions.

Keywords: Online food delivery applications; Technology acceptance model; Information quality; Reuse intention (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1186/s13731-024-00399-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joiaen:v:13:y:2024:i:1:d:10.1186_s13731-024-00399-z

Ordering information: This journal article can be ordered from
https://innovation-e ... ip.springeropen.com/

DOI: 10.1186/s13731-024-00399-z

Access Statistics for this article

Journal of Innovation and Entrepreneurship is currently edited by Elias G. Carayannis

More articles in Journal of Innovation and Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().