Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance

Heny Hendrayati (), Frederic Marimon, Wu-Yuin Hwang, Tia Yuliawati, Perengki Susanto and Rahmiati Rahmiati
Additional contact information
Heny Hendrayati: Universitas Pendidikan Indonesia
Frederic Marimon: Universitat Internacional de Catalunya
Wu-Yuin Hwang: National Central University
Tia Yuliawati: Universitas Pendidikan Indonesia
Perengki Susanto: Universitas Negeri Padang
Rahmiati Rahmiati: Universitas Negeri Padang

Journal of Innovation and Entrepreneurship, 2025, vol. 14, issue 1, 1-25

Abstract: Abstract As a country with high numbers of female entrepreneurs, Indonesia acknowledges that entrepreneurial orientation and marketing orientation are two critical factors that can influence the market performance of a business. This research explores the impact of these two orientations on market performance. To add contribution to this line of research, we incorporate value creation and customer relationship management as mediating variables in their relationship with market performance of MSMEs in West Java, Indonesia. Our questionnaire was distributed to 200 female MSME owners in West Java, Indonesia. We analyzed the data using path analysis with LISREL as an assisting tool. The result suggests that firms with high levels of entrepreneurial orientation tend to achieve superior market performance due to their willingness to take risks and seize new opportunities. Entrepreneurial firms are often more innovative and quick to respond to changes in the market, giving them a competitive advantage over their rivals. Firms that are market-oriented focus on understanding and meeting the needs of their customers, which can lead to higher sales and profitability in the long run.

Keywords: Entrepreneurial orientation; Market orientation; Value creation; Market performance (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1186/s13731-025-00520-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00520-w

Ordering information: This journal article can be ordered from
https://innovation-e ... ip.springeropen.com/

DOI: 10.1186/s13731-025-00520-w

Access Statistics for this article

Journal of Innovation and Entrepreneurship is currently edited by Elias G. Carayannis

More articles in Journal of Innovation and Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().