Decoding rural entrepreneurship: exploring the determinants of entrepreneurial intention in Jharkhand, India

Arindam Banerjee (), Deep Narayan Mukherjee (), Sucharita Ghoshal (), Ratan Priya () and Sutapa Ruidas ()
Additional contact information
Arindam Banerjee: Indian Institute of Management
Deep Narayan Mukherjee: Ramakrishna Mission Vivekananda Educational and Research Institute
Sucharita Ghoshal: Ramakrishna Mission Vivekananda Educational and Research Institute
Ratan Priya: Ramakrishna Mission Vivekananda Educational and Research Institute
Sutapa Ruidas: Ramakrishna Mission Vivekananda Educational and Research Institute

Journal of Innovation and Entrepreneurship, 2025, vol. 14, issue 1, 1-22

Abstract: Abstract The study is focusing on understanding the factors which drives an individual’s intention in becoming an entrepreneur. In the current rural context, especially in terms of aspirational states like Jharkhand, entrepreneurship is observed as promising avenue to address unemployment, stimulate local economies and enhance skills of the rural unemployed people. Despite growth in entrepreneurial activities in India, challenges persist in rural areas, including limited resource access, low awareness and financial constraints, hindering individuals from pursuing entrepreneurship. Hence, this study was conducted to define multiple factors influencing rural entrepreneurial intention for establishing new venture on the basis of Theory of Planned Behaviour (TPB; Ajzen). The study was conducted in South Chotanagpur region of Jharkhand, employing mixed methodology. For identifying the different factors influencing rural entrepreneurial intention 12 existing rural entrepreneur were interviewed through purposive sampling method. Results defines that several factors, including entrepreneurial attitude, self-efficacy, perceived desirability, and entrepreneurial environment, mediated the relationship between self-efficacy and entrepreneurial intention or influenced the relationship between other variables and entrepreneurial intention, underscoring the complexity of factors contributing to entrepreneurial intentions. The study's primary contribution lies in empirically validating an extended model that identifies factors influencing the entrepreneurial intentions of rural youth in the South Chotanagpur region of India, potentially informing policy interventions to support nascent entrepreneurship.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1186/s13731-025-00549-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00549-x

Ordering information: This journal article can be ordered from
https://innovation-e ... ip.springeropen.com/

DOI: 10.1186/s13731-025-00549-x

Access Statistics for this article

Journal of Innovation and Entrepreneurship is currently edited by Elias G. Carayannis

More articles in Journal of Innovation and Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().