Internet page content analysis of north European Sea ports

Olli-Pekka Hilmola (), Andres Tolli () and Ain Kiisler ()
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Olli-Pekka Hilmola: LUT University
Andres Tolli: Estonian Maritime Academy
Ain Kiisler: Estonian Maritime Academy

Journal of Shipping and Trade, 2020, vol. 5, issue 1, 1-11

Abstract: Abstract This study analyses 98 Internet pages of sea ports located in Sweden, Finland and Estonia during years 2017–2019. Aim of the study is to find, how website basic design is completed (colours and languages), how slogans, environmental issues, statistics and hinterland transports are reported. Based on the analysis, it appears as rather common that sea ports follow conservative selection of colours in their websites, where blue and white are clearly most popular. Typically, English and Swedish are as the most common used language, followed by Finnish, Russian and Estonian. In some rare cases, websites are offered in Chinese or German. Larger sea ports do have clear “slogans”, where smaller ones are just having lengthy justification for their existence. Environmental issues are increasing concern among sea ports, and these are mostly mentioned in details within Swedish actors. Providing statistics varies among companies, and in some sea ports these are provided from very long time period, where in others from just previous years or then only from last year (or even at all). It is common for companies to report that they have sustainable hinterland access, railway available.

Keywords: Internet pages; Sea ports; Marketing; Strategy; Europe (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1186/s41072-020-00074-y

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