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Redefining Intra-brand Licensing: Can Vertical Differentiation Transform Patent Strategies?

Saswati Chakraborty () and Oindrila Dey ()
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Saswati Chakraborty: Indian Institute of Foreign Trade, Kolkata Campus
Oindrila Dey: Indian Institute of Foreign Trade, Kolkata Campus

Journal of Quantitative Economics, 2025, vol. 23, issue 3, No 7, 847-874

Abstract: Abstract This paper explores the potential for technology licensing between intra-brand competitors amid inter-brand competition. By integrating the role of vertical differentiation in the framework, we get some contrasting results from the existing literature. We find that when innovation is non-drastic the optimal license contract for a given size of innovation is (i) a royalty alone or a two-part tariff depending on the interval of quality (net of cost) of the superior brand, when the inter-brands are distant to moderate substitutes (ii) a two-part tariff, when inter-brands are moderate to close substitutes. Regardless of the degree of substitution, we find only fixed-fee licensing contract is optimal when the size of innovation is relatively small. Additionally, we also identify the existence of an optimal tariff that can induce technology licensing.

Keywords: Intra-brand competition; Inter-brand competition; Moderate substitutes; Optimal tariff; Vertical differentiation (search for similar items in EconPapers)
JEL-codes: D L (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s40953-025-00450-0

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