Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

Tassilo Schuster ()
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Tassilo Schuster: University of Erlangen-Nürnberg

Management International Review, 2014, vol. 54, issue 2, No 6, 277-282

Date: 2014
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DOI: 10.1007/s11575-013-0189-9

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