Trade Shows and SME Internationalisation: Networking for Performance
Anh Tuan Nguyen and
Fabian Jintae Froese ()
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Stephan Gerschewski: University of Kent
Natasha Evers: Trinity College Dublin
Anh Tuan Nguyen: University of Goettingen
Fabian Jintae Froese: University of Goettingen
Management International Review, 2020, vol. 60, issue 4, No 4, 573-595
Abstract Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network development of international SMEs (ISMEs), particularly, in trade show forums. Adopting a network-based view, we investigate the influence of trade shows on the performance of ISMEs. Results from a survey of 229 Australian and New Zealand SMEs indicate that proactiveness is positively associated with the development of networks through trade shows, which, in turn, increases the firms’ operational performance, but not financial performance. In addition, the effect of trade shows is generally more beneficial for ISMEs in the service industry, compared to other industries.
Keywords: Small and medium-sized enterprise (SME); Network; Trade show; Internationalisation; Firm performance (search for similar items in EconPapers)
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