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A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification

Simon Blanchard and Wayne DeSarbo ()

Psychometrika, 2013, vol. 78, issue 2, 322-340

Abstract: We introduce a new statistical procedure for the identification of unobserved categories that vary between individuals and in which objects may span multiple categories. This procedure can be used to analyze data from a proposed sorting task in which individuals may simultaneously assign objects to multiple piles. The results of a synthetic example and a consumer psychology study involving categories of restaurant brands illustrate how the application of the proposed methodology to the new sorting task can account for a variety of categorization phenomena including multiple category memberships and for heterogeneity through individual differences in the saliency of latent category structures. Copyright The Psychometric Society 2013

Keywords: categorization; unobserved categories; heterogeneity; sorting task; consumer psychology (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11336-012-9315-z

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