A Social Desirability Item Response Theory Model: Retrieve–Deceive–Transfer

Cheng-Han Leng, Hung-Yu Huang and Grace Yao ()
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Cheng-Han Leng: National Taiwan University
Hung-Yu Huang: University of Taipei
Grace Yao: National Taiwan University

Psychometrika, 2020, vol. 85, issue 1, No 5, 56-74

Abstract: Abstract In this study, a new item response theory model is developed to account for situations in which respondents overreport or underreport their actual opinions on a positive or negative issue. Such behavior is supposed to be a result of deception and transfer mechanisms. In the proposed model, this behavior is simulated by incorporating a deception term into a multidimensional rating scale model, followed by multiplication by a transfer term, with the two operations performed by an indicator function and a transition matrix separately. The proposed model is presented in a Bayesian framework approximated by Markov chain Monte Carlo algorithms. Through a series of simulations, the parameters of the proposed model are recovered accurately. The methodology is also implemented within an online experimental study to demonstrate the methodology’s application.

Keywords: socially desirable behavior (SDB); item response theory (IRT) model; multidimensional rating scale (MRS) model (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s11336-019-09689-y

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