Measuring Motivations for Media Exposure: A Thesis

Paul Hendriks Vettehen and Leo Van Snippenburg

Quality & Quantity: International Journal of Methodology, 2002, vol. 36, issue 3, 259-276

Keywords: measurement; motivations; Uses & Gratifications; audience research; construct validity (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (1)

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DOI: 10.1023/A:1016076505379

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