Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores

Ming-Tien Tsai, Hsueh-Liang Wu and Wen-Ko Liang ()

Quality & Quantity: International Journal of Methodology, 2008, vol. 42, issue 3, 303-319

Keywords: AHP; fuzzy set theory; service quality; market position; SERVQUAL (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s11135-006-9047-1

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