Examination of the effects of the relationship marketing orientation on the company performance

Selin Kucukkancabas (), Ayse Akyol () and Berk Ataman ()

Quality & Quantity: International Journal of Methodology, 2009, vol. 43, issue 3, 450 pages

Keywords: Relationship marketing orientation; Company performance; Moderating effect; Turkish beverage industry (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11135-007-9119-x

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