Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Francisco Muñoz-Leiva (), Juan Sánchez-Fernández (), Francisco Javier Ríos and José Ibáñez-Zapata ()

Quality & Quantity: International Journal of Methodology, 2010, vol. 44, issue 5, 1037-1052

Keywords: Web-based surveys; Electronic studies; Personalization of invitations; Frequency of messages; Response rate; Response quality (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s11135-009-9256-5

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