Evaluating corporate image and reputation using fuzzy MCDM approach in airline market

James Liou () and Mei-Ling Chuang

Quality & Quantity: International Journal of Methodology, 2010, vol. 44, issue 6, 1079-1091

Keywords: Corporate image; Fuzzy set; Analytical hierarchy process(AHP); multi criteria decision making (MCDM) (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11135-009-9259-2

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